Business of Fitness

“Business of Fitness” proposals are designed to help fitness professionals grow clientele and businesses. These sessions incorporate business strategies in areas such as marketing, promotion, social media engagement, client retention, business growth and development, and audience and consumer acquisition.

Key focus: Skill building that enhances business.
Goal: Sessions in this category focus on enhancing and/or building fitness and wellness businesses.

Friday, March 17

JoAnn-Eickhoff-Shemek

JoAnn Eickhoff-Schemek

Risk Management for Fitness Managers and Professionals: Lessons Learned from 10 Negligence Lawsuits

Interactive Workshop

1:45 - 2:45 p.m.

Don’t get sued! This presentation will outline 10 negligence lawsuits in which fitness managers and/or exercise professionals failed to carry out their legal responsibilities and were found liable for their negligence.

Joel Hungate

The Infrastructure of Well-Being: How Medical Fitness Delivers for the Business of Healthcare and the Health of Communities

Lecture
3 - 4 p.m.

Despite a challenging health care landscape — including skyrocketing denials and falling reimbursements — professionals who can reorient themselves to an “infrastructure of well-being” have the chance to define the future of care and reap significant competitive advantages.

DonCarter

Don Carter

The Five Foundational Elements of Building your Business and Brand

Interactive Workshop

3 - 4 p.m.

Establish your brand and business strategy while evolving with the everchanging fitness industry. Take away five critical and actionable steps for boosting your career in the midst of a shifting wellness landscape.

Saturday, March 18

Joseph Signorile

Joseph Signorile

Walter R. Bortz Lecture: Power Training: Pathways and Destinations

Lecture

1:45 - 2:45 p.m.

Harness a tailored approach to power training to maximize results and target the specific needs of your older clients.

Jessica Maurer

Jessica Maurer

5 Connection Points that are Not Social Media

Lecture
3 - 4 p.m.

What would your marketing strategy be if Facebook didn’t exist? Explore the power of media, dive into how to create partnerships, and practice speaking to potential customers with direct communications. Never fear a social media outage again.

Graham Melstand

Brian Biagoli; Francis Neric; Graham Melstrand

Becoming Essential – Establishing Health and Fitness Professionals as an Essential Part of the Health Ecosystem

Lecture
3 - 4 p.m.

Listen in on a panel discussion exploring efforts to engage governments and the public health community on behalf of the fitness industry and exercise pros. We will share what we learned about their perceptions, future opportunities and the path forward to establish the profession and industry as an essential part of the health ecosystem.

Brad Calabrese

The Value Proposition

Lecture
4:30 - 5:30 p.m.

Learn how to effectively convey the value of your business and services to your clients and peers.